My story

I moved to London to study and discovered weightlifting. Within a year, I decided to compete in the Miami Pro UK Fitness Model competition (under 75kg category). I trained for months alongside university, won first place in the biggest category, and learned that setting a specific target and working toward it daily works better than any strategy.

After the competition, I gained significant attention when my body transformation video went viral in Lithuania, the UK, and the USA. This exposure led to appearances on television shows, documentaries, magazines, and radio interviews.

That was my first real lesson in distribution: a good story, told well, reaches people you never expected. It shaped how I think about marketing.

In 2015, I moved into entrepreneurship, selling fitness equipment inspired by my passion for fitness. I eventually sold the business - it didn't scale the way I'd hoped, but it gave me an invaluable crash course in sales, marketing, website development, coding, and customer support. Those skills set me on the path to where I am today.

Since then, I've worked with high-growth B2B and bootstrapped Crypto/Web3/FinTech startups, being part of growth through Series B and C funding rounds totalling $164M. I craft and execute growth strategies, monitor KPIs, coordinate cross-functional teams, and work closely with product, operations, and customer service.

My work spans rapid growth experimentation frameworks, funnels and customer journey maps, ABM strategies, CRM automation, demand and lead generation, tracking and automated reports, and analysis of attribution, LTV, CAC, ROI, and cohorts.

Right now, I'm focused on the intersection of growth marketing and AI. After a decade of building growth systems manually (funnels, experiments, CRM workflows), I'm applying AI to do it faster and at higher quality. Automated content pipelines, AI-assisted experimentation, predictive lead scoring. These tools are reshaping every stage of the go-to-market process.

Currently at ai71 in Abu Dhabi, building GTM from scratch for an AI platform. Testing new approaches, building smarter workflows, and helping businesses move faster.