My name is Donatas Simkus and I am a determined entrepreneur, growth hacker and strategist who thrives on helping businesses and people maximize their potential. My online presence spans my personal website and social media platforms like YouTube, LinkedIn, Instagram and Twitter. I share valuable insights, tips and growth tactics to fast-track your growth. If the project is interesting, I consult start-ups to accelerate growth through rapid experimentation.
Currently, I work as Head of Growth at Phoenix Group, a Bitcoin Mining and Blockchain company in UAE. My objective is to promote financial sustainability, supporting my commitment to personal growth and adding value to businesses and individuals. This fuels my personal growth and my commitment to adding value to businesses and individuals.
My fascination with growth and self-improvement began when I moved to London to study. I quickly discovered a love for weightlifting and its transformative impact on my body and mind. This passion led me to set an ambitious goal: competing in the Miami Pro UK Fitness Model competition in the under 75kg category.
Despite facing numerous obstacles, including a lack of support from family and friends, and even my doctor’s advice to quit due to constant fatigue, I persevered. Through sheer determination, I won first place in the biggest category, proving that with the right mindset, any goal is achievable. This experience taught me the importance of resilience and self-belief, qualities I carry with me in all aspects of life.
My diverse work history spans various industries and roles, from service jobs during school and university to more relevant positions in growth and marketing.
In 2015, I moved into entrepreneurship, selling fitness equipment inspired by my passion for fitness. However, the business didn’t succeed. The experience taught me invaluable sales, marketing, website development, coding, and customer support skills. These skills set me on the path to where I am today.
Some of my work journeys include:
Head of Growth
Phoenix Group - Jul 2023 to Present
Head of Growth
Quiqup - Dec 2022 to Jul 2023
B2B Growth Lead
Koinly - Jan 2022 to Dec 2022
Head of Growth
parcelLab - Feb 2021 to Dec 2021
Growth Marketing Manager
parcelLab - Mar 2019 to Feb 2021
Since 2015, I have worked with high-growth B2B and bootstrapped Crypto/Web3/FinTech sector start-ups, being part of growth through series B and C funding rounds which add up to $164M. My expertise lies in crafting and executing growth strategies, monitoring key performance indicators, leading cross-functional teams, and working closely with product, operations and customer service to meet customers’ needs and expectations.
My work includes implementing rapid growth experimentation frameworks, funnels and customer journey maps, marketing campaigns and ABM strategies, CRM automation and nurture emails, sales processes, templates, and resources, demand and lead generation strategies, tracking and automated reports, and analysis of attribution, LTV, CAC, ROI, and cohorts. I also contribute to product feature feedback and roadmap improvements.
In my personal life, I enjoy sipping coffee, petting dogs, and immersing myself in EDM or deep house music while tackling tasks. I hit the gym before work to stay active and unwind with a punching bag or a motorcycle ride after a long day.
As a growth hacker and productivity ninja, I am committed to optimizing my time and constantly improving my skills through books, podcasts, courses, and networking with industry experts. My professional, confident, and results-oriented approach, combined with a touch of personal warmth, ensures that I deliver exceptional value to businesses and individuals alike.