Description
What you will get:
- Agile plan
- What is growth (hacking) marketing?
- Goals of growth marketing
- 3 Phases of Growth Marketing
- How to succeed
- Never-ending circle
- Simplify
- 3 Layer Experiments
- Run Sprints
- Sprint Review Retro
- Sprint Planning and Kick-off
- Daily Stand-up
- Weekly Stand-ups
- Schedule
- Establish a team and assign responsibilities
- Goals (North Star Metric, OKRs, KPIs)
- Resources:
- Deep dive into OKR + KPI
- OKR Worksheet
- Actions
- Resources:
- Lean Canvas – 1 Page Business Plan
- Personas
- Persona Exercise
- Questions to answer thinking of each persona:
- An example with Eco-friendly diapers
- WHO
- NEEDS
- BARRIERS
- MOTIVATIONS
- Actions:
- Customer
- NPS (Net Promoter Score)
- Net Promoter Score
- Understand the existing customer
- Retention
- Understand churn customers
- Things to consider if churn is high or increasing
- Tracking our churn rates, non-renewals
- Exclusivity
- NPS (Net Promoter Score)
- Funnel
- The Pirate Metric (AARRR)
- Questions to Ask
- Qualitative
- Foundation Qualitative
- Questions to Ask
- Customer Journey Paths
- Identify the Current Journey
- Come up with Golden Path
- Draft a Relative Path
- Relative Paths
- Buyer Journeys
- Touchpoints
- Possible growth levers we can pull
- Map the Buyer’s Journeys
- Leverage Existing Customer
- Growth Loop
- Growth Loop: Types
- Product Life Cycle
- Stages
- Development Stage
- Introduction Stage
- Growth Stage
- Maturity Stage
- Decline Stage
- Stages
- Technology Adoption
- Product-Market Fit (PMF)
- Bad Product-Market Fit
- Good Product-Market Fit
- Message-Customer Fit
- High Tempo Growth Testing
- Smoke Test
- The law of smoke test
- Smoke test ideas based on traffic
- Smoke Test
- Failure
- Common Reasons for Failure
- Review Execution