Growth Strategy Framework v1.2

£9.47

Get my Growth Strategy Framework template on Notion. I will be continuously updating and improving as I use this daily.

  • You can leave comments if you have any suggestions or recommendations.
  • You can duplicate the page and start editing to your needs.

I hope it will help you to streamline your growth-hacking approach to achieve 🚀 faster and bigger.

SKU: GSF Categories: ,

Description

What you will get:

  • Agile plan
    • What is growth (hacking) marketing?
    • Goals of growth marketing
    • 3 Phases of Growth Marketing
    • How to succeed
    • Never-ending circle
    • Simplify
    • 3 Layer Experiments
    • Run Sprints
      • Sprint Review Retro
      • Sprint Planning and Kick-off
      • Daily Stand-up
      • Weekly Stand-ups
      • Schedule
  • Establish a team and assign responsibilities
  • Goals (North Star Metric, OKRs, KPIs)
    • Resources:
      • Deep dive into OKR + KPI
      • OKR Worksheet
    • Actions
  • Lean Canvas – 1 Page Business Plan
  • Personas
    • Persona Exercise
    • Questions to answer thinking of each persona:
    • An example with Eco-friendly diapers
      • WHO
      • NEEDS
      • BARRIERS
      • MOTIVATIONS
    • Actions:
  • Customer
    • NPS (Net Promoter Score)
      • Net Promoter Score
    • Understand the existing customer
    • Retention
      • Understand churn customers
      • Things to consider if churn is high or increasing
      • Tracking our churn rates, non-renewals
    • Exclusivity
  • Funnel
  • The Pirate Metric (AARRR)
    • Questions to Ask
      • Qualitative
      • Foundation Qualitative
  • Customer Journey Paths
    • Identify the Current Journey
    • Come up with Golden Path
    • Draft a Relative Path
    • Relative Paths
    • Buyer Journeys
    • Touchpoints
      • Possible growth levers we can pull
    • Map the Buyer’s Journeys
    • Leverage Existing Customer
  • Growth Loop
    • Growth Loop: Types
  • Product Life Cycle
    • Stages
      • Development Stage
      • Introduction Stage
      • Growth Stage
      • Maturity Stage
      • Decline Stage
  • Technology Adoption
  • Product-Market Fit (PMF)
    • Bad Product-Market Fit
    • Good Product-Market Fit
    • Message-Customer Fit
  • High Tempo Growth Testing
    • Smoke Test
      • The law of smoke test
      • Smoke test ideas based on traffic
  • Failure
    • Common Reasons for Failure
    • Review Execution

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