Listen to your audience and pivot

Groupon

The point of niching down

Groupon logo – Growth Tactics case study

Groupon was born from The Point, an online fundraising startup founded by Andrew Mason. People donated their money and saw others donating The progress towards the goals made it more reliable, but that startup was still a failure.

One good thing about it was group deals, and that's when the idea of Groupon was born. Mason's team called hundreds of vendors to get new group deals and put them on their website. The first deal bought (by 20 people) on Groupon was two pizzas for the price of one. The vendor with that deal was placed at Groupon's HQ.

Groupon's group deals platform
Groupon pivoted from The Point to focus on the most popular feature: group deals