SEO Skills for Claude Code

What's Inside

These are two complementary skill packages. One handles strategy (how to think about SEO), the other handles tactics (what to do). Together they cover the full spectrum: site audits, keyword research, content planning, and 197 specific, executable hacks across seven categories.

SEO Strategy Skill: The Thinking Layer

A principal-level SEO framework that makes Claude Code think like a senior SEO strategist. It produces site audits, content briefs, keyword research, and technical audits with prioritised recommendations.

SEO Hacks Skill: The Doing Layer

197 tactical, executable SEO hacks organised across multiple strategic layers. Each hack includes what it does, step-by-step execution instructions, and why it works. Every hack has a direct execution path. No theory without action.

Why Skills, Not Prompts

Most people give AI a prompt like "write me an SEO article" and get generic output. A prompt is a one-off instruction. A skill is a structured, reusable knowledge system that gives the AI genuine competence in a discipline.

The difference matters. A prompt tells the AI what to do once. A skill teaches the AI how to think about an entire domain: the frameworks, the priorities, the edge cases, the specific tactics that work. When Claude Code has these skills installed, it does not guess at SEO. It applies 197 proven hacks and a full strategy framework automatically, adapting them to your specific project.

• A prompt: "Write an SEO-optimised blog post about X." You get generic output with no strategic context and no tactical depth.
• A skill: Claude Code analyses your site against 197 hacks, identifies gaps, generates a prioritised action plan, and executes it. All grounded in real frameworks and proven tactics.

How It Was Built

These two skills were built separately, each from different sources and through different processes. The strategy skill came first, then the hacks skill. Here is how each one was made.

How the Strategy Skill Was Built

I started with CXL, in my experience one of the strongest marketing education platforms available. I processed course transcripts and PDFs to extract the strategic SEO frameworks: how to think about site audits, content strategy, keyword research, technical SEO, and link building architecture. This became the backbone of the skill.

Next, I scraped and consolidated the best SEO checklists from the major players: Rank Math, Yoast, Ahrefs, SEMrush, and Moz. Each tool has its own perspective on SEO best practices. By combining all five, I got a more complete picture than any single source provides. These checklists were merged into the strategy skill's reference files, covering everything from canonical tags to Core Web Vitals.

Finally, I layered in my own experience from over a decade of growth marketing. I filled gaps, corrected outdated advice, and added context that only comes from hands-on practice. The result is a principal-level SEO strategy framework that covers the full strategic layer.

How the Hacks Skill Was Built

I built a mini-tool using Claude Code to scrape content from @edward.builds, who publishes extensively about SEO and marketing tactics. Out of 1,509 posts, I extracted 1,582 individual hacks (some videos contained multiple). Then the filtering began.

The raw extraction was massive but noisy. I ran it through multiple rounds of quality scoring, deduplication, and relevance filtering. The goal was to keep only hacks that are specific, actionable, and still relevant in 2026. From 740 SEO-tagged hacks, only 197 survived. That is a 27% survival rate.

I then layered in my own experience to fill gaps, update outdated advice, and add practitioner context. The result is 197 tactical, executable hacks across eight categories, each with a direct execution path.

The Elimination Funnel

Here is the complete filtering pipeline for the SEO Hacks Skill. The goal was aggressive curation: keep only what is specific, actionable, and still works today.

Sources & Credits

These skills were built by combining knowledge from multiple sources. Credit where it is due. All content is current as of March 2026.

Get the Skills

Two ways to get these skills: download the zip files and drop them into your project, or browse the files below and copy any individual file you need.

Browse & Copy Individual Files

Every file is plain markdown. Click any file below to preview its contents, then copy what you need. No hidden files, no executables. Just text you can read and verify before using.

Quick Start

Getting these skills working in Claude Code takes about 30 seconds:

1. 1.Download the zip file(s) or copy the individual .md files from the browser above.
2. 2.Unzip into your project's .claude/skills/ directory (or any location you prefer).
3. 3.Reference the skill in your CLAUDE.md file so Claude Code knows it exists.
4. 4.Invoke the skill: use /seo for strategy and audits, or /seo-hacks for tactical hacks.

# Skills
- SEO Strategy: .claude/skills/seo-strategy-skill/
- SEO Hacks: .claude/skills/seo-hacks-skill/

Once installed, Claude Code will automatically apply these skills to your project. The strategy skill handles audits, keyword research, and content planning. The hacks skill provides specific, executable tactics you can deploy immediately.