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Growth Results

Case Studies

The problem, what I built, and the result. From a $3.3B IPO campaign to growth systems with AI that run like a full team.

Phoenix Group

Head of Growth · May 2023 to Jul 2024

Crypto & Blockchain · UAE

A $3.3B IPO, 180x oversubscribed

Problem

A fixed listing date, with no retail-investor demand, no corporate brand strong enough for a public listing, and no live product.

What I built

The retail-investor campaign, a full rebrand with a new website in 11 days, and the first cloud mining platform in the UAE with both apps.

Result

180x oversubscribed at a $3.3B valuation, with 40+ media placements.

$3.3B

Valuation

180x

Oversubscribed

from 0

40+

Media Placements

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SalonsInDubai.ae

Build and growth · Dec 2024 to present

Local marketplace · UAE

From deindexed to 200K monthly impressions

Problem

Thousands of salons in Dubai and no fair way to find one. Booking platforms only show the businesses paying to be on them.

What I built

A verified catalogue of 2,777 Dubai salons out of 10,566 scraped UAE records, a points ranking, and an agentic content engine.

Result

3,900 monthly sessions and 200,000 monthly impressions from near zero, growing 40% month over month.

from 0

3,900

Monthly Sessions

+40%

Month Over Month

from 0

20

Authority Score

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parcelLab

Growth Marketing Manager → Head of Growth · Mar 2018 to Jun 2021

B2B SaaS · London

First growth hire to a $112M Series C

Problem

An early-stage B2B SaaS entering the UK with no growth function, no attribution, and no agreed definition of a qualified lead.

What I built

Demand generation across 3 paid channels, one-to-one and one-to-few ABM, and the HubSpot instance the pipeline reporting ran on.

Result

125% higher conversion, 60% of sales pipeline, $2M+ ARR from ABM. Contributed to a Series B and a $112M Series C.

$112M

Series C Raised

from $0

$2M+

ARR from ABM

from 0

5

Enterprise Wins

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More growth work

ai71

Head of Growth & AI · Jul 2025 to Present

Building growth systems with AI at an enterprise platform

  • Run GTM, website (CRO and SEO), paid media, and marketing operations.
  • Automated about 70% of the day-to-day growth work with agents and automations.
  • Grew the LinkedIn page to 100K followers and delivered marketing for 7+ events including GITEX 2025.

100K

LinkedIn Followers

~70%

Work Automated

7+

Events Delivered

Growth Ninja Group

Growth and AI Automation Consultant · Jul 2024 to Jul 2025

GTM v2: an AI-powered ABM system

  • Built GTM v2, a modular AI system automating B2B outreach, personalization, retargeting, and ABM at scale.
  • Delivered 30+ AI automation projects and 15+ GTM engagements across 8+ sectors.
  • Launched a beauty marketplace to 3,100+ verified listings in 3 months.

23K+

Qualified Leads

30+

AI Projects

8+

Sectors Served

Koinly

B2B Growth Lead · Jun 2021 to Dec 2022

2,000+ accountants onboarded via experimentation

  • Ran a data-driven experimentation framework: 2-3 tests a week at a 30-40% success rate.
  • Onboarded 2,000+ accountants across the USA, UK, Canada, and Australia.
  • Hit 4.2x ROAS at $19 per SQL on a $500K budget, cutting CAC 20%.

2,000+

Onboarded

4.2x

ROAS

4

Global Markets

Quiqup

Head of Growth · Dec 2022 to May 2023

Rebuilt growth for a Saudi Arabia expansion

  • Launched the growth department for the shift from delivery to e-commerce fulfillment.
  • Drove 67% more inbound opportunities through Google Ads and website conversion work.
  • Ran an ABM framework that lifted pipeline velocity 35%, ahead of the Saudi Arabia launch.

67%

More Inbound

35%

Faster Pipeline

25%

KPI Lift

See how these systems get built

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