Proven Growth Results
Case Studies
Real results from companies I've helped grow. From a $3.3B IPO to AI-powered GTM systems.
ai71
GTM & Growth · Jul 2025 to Present
Website Launch & GTM Strategy for AI Platform
Led growth marketing across the website rebrand and launch with CRO, SEO with AIO, paid media, and full marketing operations. Built cross-channel reporting across LinkedIn Ads, website analytics, and SEO. Created the GTM strategy, defined outbound and ABM motion, and delivered marketing for 7+ events including GITEX 2025 and TechCrunch Disrupt.
7+
Events Supported
Phoenix Group
Head of Growth · May 2023 to Jul 2024
$3.3B IPO Campaign & Cloud Mining Platform Launch
Joined pre-IPO to lead digital transformation and growth strategy. Ran the marketing campaign for the $3.3B IPO with complete corporate rebranding; the offer closed 180x oversubscribed with retail investors. Launched UAE's first cloud mining platform with full GTM strategies. Supported the launch of the $FAH token (ERC-20).
$3.3B
IPO Campaign
180x
Oversubscription
40+
Media Placements
Growth Ninja Group
Growth and AI Automation Consultant · Jul 2024 to Jul 2025
GTM v2: AI-Powered Automated ABM System
Built GTM v2, a modular AI-powered Go-To-Market system to automate B2B outreach, personalization, retargeting, and ABM at scale. The system supports multi-threaded outreach across multiple buyer personas within the same account. Delivered strategic GTM consulting and AI-powered sales automation for UAE/GCC startups and enterprises across diverse sectors.
23K+
Qualified Leads
8+
Sectors Served
Koinly
B2B Growth Lead · Jun 2021 to Dec 2022
2,000+ Accountants Onboarded via Growth Experimentation
Led global B2B growth strategy for the cryptocurrency tax platform across USA, UK, Canada, and Australia. Implemented a data-driven experimentation framework with 2-3 weekly tests at a 30-40% success rate. Launched a Crypto Academy featuring AI avatars to improve product adoption and retention.
2,000+
Clients Onboarded
30-40%
Test Success Rate
4
Global Markets
parcelLab
Growth Marketing Manager → Head of Growth · Mar 2018 to Jun 2021
Series B to $112M Series C Growth Journey
First growth hire in the UK who built the function from scratch. Led B2B demand generation and ABM initiatives contributing to the Series B funding. Promoted to Head of Growth, directing international expansion into European, US, and Middle Eastern markets, contributing to a successful $112M Series C fundraising.
$112M
Series C Raised
$2M+
ARR from ABM
5
Enterprise Wins
Quiqup
Head of Growth · Dec 2022 to May 2023
Business Transformation & Saudi Arabia Expansion
Co-led business transformation from a delivery service to a post-purchase and e-commerce fulfillment platform. Created and executed critical initiatives ahead of Saudi Arabia's market expansion, including self-serve platform development, multichannel optimization strategy, and account-based marketing framework.
Growth Tactics Library
How 42 companies including Airbnb, Dropbox, and Discord got their first 1,000 customers. Organized by strategy, with original sources.
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