Proven Growth Results
Case Studies
Real results from companies I've helped grow. From $3.3B IPOs to AI-powered GTM systems. Plus 70+ growth tactics from top companies.
My Work
Growth strategies and outcomes from companies I've directly led or consulted for.
ai71
GTM & Growth · Jul 2025 – Present
Website Launch & GTM Strategy for AI Platform
Led growth marketing across the website rebrand and launch with CRO, SEO with AIO, paid media, and full marketing operations. Built cross-channel reporting across LinkedIn Ads, website analytics, and SEO. Created the GTM strategy, defined outbound and ABM motion, and supported 7+ events including GITEX 2025 and TechCrunch Disrupt.
100K
LinkedIn Followers Target
7+
Events Supported
Full
GTM Strategy Built
Phoenix Group
Head of Growth · May 2023 – Jul 2024
$3.3B IPO Campaign & Cloud Mining Platform Launch
Joined pre-IPO to lead digital transformation and growth strategy. Managed the $3.3B IPO campaign with complete corporate rebranding, achieving 180x oversubscription from retail investors and a 50% share price increase. Launched UAE's first cloud mining platform with full GTM strategies. Supported the launch of the $FAH token on the ERC-20 blockchain.
$3.3B
IPO Campaign
180x
Oversubscription
50%
Share Price Increase
Growth Ninja Group
Strategic Growth Consultant · Jul 2024 – Jul 2025
GTM v2: AI-Powered Automated ABM System
Built GTM v2, a modular AI-powered Go-To-Market system to automate B2B outreach, personalization, retargeting, and ABM at scale. The system supports multi-threaded outreach across multiple buyer personas within the same account. Delivered strategic GTM consulting and AI-powered sales automation for UAE/GCC startups and enterprises across diverse sectors.
23K+
Qualified Leads
8+
Sectors Served
AI
Powered Automation
Koinly
B2B Growth Lead · Jun 2021 – Dec 2022
2,000+ Accountant Onboarding via Growth Experimentation
Led global B2B growth strategy for the cryptocurrency tax platform across USA, UK, Canada, and Australia. Implemented a data-driven experimentation framework with 2-3 weekly tests at a 30-40% success rate. Launched a Crypto Academy featuring AI avatars to improve product adoption and retention.
2,000+
Accountants Onboarded
30-40%
Test Success Rate
4
Global Markets
parcelLab
Growth Marketing Manager → Head of Growth · Mar 2018 – Jun 2021
Series B to $112M Series C Growth Journey
First growth hire in the UK who built the function from scratch. Led B2B demand generation and ABM initiatives contributing to the $26M Series B funding. Promoted to Head of Growth, directing international expansion into European, US, and Middle Eastern markets, contributing to a successful $112M Series C fundraising.
$112M
Series C Raised
$2M+
ARR from ABM
5
Enterprise Wins
Quiqup
Head of Growth · Dec 2022 – May 2023
Business Transformation & Saudi Arabia Expansion
Co-led business transformation from a delivery service to a post-purchase and e-commerce fulfillment platform. Created and executed critical initiatives ahead of Saudi Arabia's market expansion, including self-serve platform development, multichannel optimization strategy, and account-based marketing framework.
KSA
Market Expansion
B2B
Pivot Executed
ABM
Framework Built
Growth Tactics Library
How 70+ companies got their first 1,000 customers, organized by strategy and approach.
Commonalities of how MVPs of current billion-dollar businesses got their first 1,000 customers:
- • Obsessing with your first customers and developing your product based on their feedback.
- • Ship your MVP fast and later iterate. (If your MVP is good, it's too late.)
- • Creating viral features lets you outsource marketing to your customers.
- • The market you're in is more important than your product.
Reach Out Online
Online Channels
Targeting the right audience through online communities, forums, product launches, and direct outreach.
Reach Out Offline
Offline Channels
Going directly to where your target audience is: in person, at events, and in local communities.
Word of Mouth
Viral Effect
A viral effect happens when the product needs at least 2 people to work. People naturally invite their friends to use it.
WOW Product
Product Excellence
Products that either solve a specific problem exceptionally well, or provide a distinctive "Wow" experience through innovation.
Use Your Network
Family, Audiences, Partnerships & PR
Tapping into existing networks: friends and family, existing audiences, partnerships, and PR/influencer marketing.
Hack the System
Loopholes & Creative Hacks
Successful businesses often abuse loopholes in systems to get more traffic, or fake engagement to bootstrap social proof.
Want to learn the full framework?
Explore growth playbooks covering rapid experimentation, ABM systems, and strategic planning.
View Playbooks