Case Studies

Problem

A listing date that could not move, no retail-investor demand, and a corporate brand built for miners rather than for the public.

What I built

The retail-investor campaign, the rebrand after cancelling the agency, and phoenixgroupuae.com rebuilt on WordPress in 11 days.

Result

Retail oversubscribed 180 times against 22 times for professional investors, at a $3.3B valuation.

Problem

Our biggest competitor's client base was invisible, and nobody sells a rival's customer list. Having it mapped is beneficial strategically.

What I built

A 50,000-row guess at their URL structure, run in bulk, reading the meta title on each response to tell a real customer page from a generic one.

Result

606 confirmed competitor accounts across America and Europe, which became a dedicated switching campaign. Bose moved to us.

Problem

Buying committees ran to six departments and none of them fill in a form. Every list we could buy was stale, so ours had to be built.

What I built

Self-scraped LinkedIn lists via PhantomBuster, spent on physical ABM: a personalised video behind a QR code, and a printed benchmark study.

Result

Lead generation efficiency tripled at 40% lower cost per lead, and the ABM program sourced 5 enterprise wins worth $2M+ in new business.

Problem

Koinly had product-market fit with individual crypto investors and no B2B motion at all for the accountancy firms reselling it in bulk.

What I built

A lead magnet, vertical LinkedIn creative across four markets, nurture into webinars, and a directory listing every accountant who signed.

Result

2,000+ accountants onboarded in 12 months at 4.2x ROAS, with leads at £8.45 and half of everyone who opened the form completing it.

Problem

Quiqup was repositioning from food delivery to e-commerce with no growth department, priced slightly above the market.

What I built

Set the department up in six months: website, SEO, ads, Salesforce, rep analytics, and an ABM campaign that shipped a free gift.

Result

Inbound opportunities up 67%, pipeline velocity up 35%, and 18 keywords ranking in the top 3 by my last week.

Problem

The build was already late when I arrived, the agency was missing its contractual deliverables, and the IPO had made it a listing vertical.

What I built

A new in-house team and a new agency, 25 to 35 people, the ROI model rebuilt on live Antpool data, plus the website, the admin and both mobile apps.

Result

Shipped in about 5 weeks as the first cloud mining platform in the UAE, and sold more than $1M in mining plans.

Problem

A URL-structure change knocked the listing pages out of Google's index, and 8 months of repairs each fixed one symptom and introduced another.

What I built

Read the whole templated surface at once with AI, found the routing defect, rebuilt in place, then added an agentic content engine.

Result

3,900 monthly sessions and 207,000 monthly impressions from near zero, with close to 15% arriving from AI assistants.

Problem

Bigger competitors were already engaged by the time a UAE government partnership surfaced, and most of the time sales never found out at all.

What I built

Google Alerts on named officials, 24 government sources, and two n8n workflows that scrape and score every mention into one sheet.

Result

Signals that used to pass unnoticed reach Slack within a day, scored, with the named people on both sides and a proof excerpt.