Experience & Skills

ai71 · Enterprise & Government AI · Abu Dhabi, UAE

Reports to the Chief AI Advisory and Business Officer, Director of Marketing, and Director of Commercial

• Automated about 70% of the day-to-day growth work with agents and automations: rebuilt marketing on an agentic operating model, shifting from manual execution to designing the systems that run it [See AI skills]
• Deployed an AI system that monitors government partnership activity across countries from public data, alerting the commercial team in real time to act on new opportunities
• Delivered the marketing side of a year that hit 92% of its annual revenue target by mid-year
• Own the 2027 growth plan for Ask, the flagship product: the target account list, the outreach system across LinkedIn, email and events, and the forecast model behind the annual revenue target, from conversation volumes through opportunities to wins
• Took roughly $155K a year of agency scope in-house across website, SEO, design and social on self-built systems, keeping agencies only for specialist work like film production
• Rebuilt demand generation around pipeline creation rather than campaign delivery: enterprise deals there close 8 to 11 months after creation, so revenue in any year is set by the pipeline built the year before
• Direct a seven-figure budget, 4 agencies and a full-time designer across GTM strategy, website, CRO, SEO with AIO, paid media and marketing operations (MarTech), with cross-functional delivery into events and product marketing
• Grew branded search demand roughly 3x and inbound enquiries about 2.5x since joining
• Surfaced 400+ inbound enquiries the business was receiving but not tracking, filtered out spam, and routed the legitimate opportunities to the commercial team
• Led the LinkedIn campaign that grew the company page to 100K followers, and built a repeatable social content system
• Built revenue operations in HubSpot: MQL-to-close lifecycle and pipeline architecture, lead routing, CRM data-quality apps, and source attribution on a pipeline that had none
• Shipped custom AI dashboards for pipeline and performance metrics, with Looker Studio and Supermetrics for cross-channel reporting and attribution
• Delivered marketing for 7+ events including GITEX 2025, TechCrunch Disrupt, and Adopt AI Paris
• Produced a repeatable sales enablement content library the sales team uses in-deal: one-pagers, customer case studies, demo and promo videos, and templated sequences
• Drove the company rebrand across marketing surfaces: refreshed positioning and messaging, and rebuilt the website and collateral around the new identity

Growth Ninja Group · B2B Growth & AI · United Arab Emirates

Worked directly with founders, CEOs, and CMOs

• Led a delivery team of 3, plus 5 freelancers and agency partners, across 30+ AI automation and GTM engagements, 10+ of them major, spanning B2B SaaS, e-commerce, crypto, real estate, and medical
• Built an outbound automation system that generated and closed a $3M client deal
• Implemented an AI-powered CRM with omnichannel follow-up (email, WhatsApp, voice agents), cutting response time by 95% and sales cycles by 28%
• Launched a beauty marketplace in Dubai with a full GTM strategy and 10+ monetization channels. Its listing pages did not rank at launch: I found the routing defect a paid contractor could not, rebuilt the technical layer, and rankings returned within 3 to 4 months [Case study]
• Generated 23K+ qualified leads through AI-driven outbound automation
• Built GTM v2, a modular AI-powered system to automate B2B outreach, personalization, retargeting, and ABM at scale
• Drove a 35% lift in conversion rates and a 20% cut in operational costs through AI-powered predictive analytics
• Implemented and ran CRM and marketing automation stacks including HubSpot, Salesforce, GoHighLevel, and ActiveCampaign across engagements

Phoenix Group · Crypto & Blockchain · United Arab Emirates

Reported to the Chief Sales Officer and CEO

• Joined pre-IPO to lead growth strategy and digitally transform the marketing function, for a $370M raise at a $3.3B valuation
• Ran the retail-investor campaign that closed 180x oversubscribed, securing 40+ media placements [Case study]
• Directed the corporate rebrand and launched the new website in 11 days ahead of the public listing
• Shipped the UAE's first cloud mining platform with iOS/Android apps in 5 weeks, which sold $1M+ in mining plans, with dynamic pricing and a live BTC ROI calculator [Case study]
• Led a cross-functional team of 7 across marketing, sales, and product
• Supported the launch of the $FAH token on ERC-20 for the group's luxury auction platform
• Built educational webinar funnels with automated nurturing and sales-enabled onboarding for a product launch at $3K AOV
• Formed partnerships with leading crypto hardware brands, enabling same-day delivery and first-page SEO rankings

Quiqup · Delivery & E-commerce · United Arab Emirates

Reported to the CEO and VP of Product

• Returned to Quiqup to launch the marketing/growth department and establish strategic direction for the transformation from delivery service to post-purchase and e-commerce fulfillment platform [Case study]
• Increased inbound sales opportunities by 67% through Google Ads optimization and conversion funnel work
• Implemented an ABM program that accelerated B2B pipeline velocity by 35%, and supported leadership with an investment pitch deck
• Ran weekly experimentation sprints that improved core KPIs (CAC, conversion, ARPA) by 25%
• Secured 18 keywords ranking in the top 3, 16 of them commercial-intent, plus 61 in the top 10, on the Semrush position-tracking export from my last week
• Built the product-led self-serve platform and multichannel foundation for a planned Saudi Arabia expansion

Koinly · FinTech & Crypto Tax SaaS · London, UK

Reported to the CMO

• Led global B2B growth strategy across USA, UK, Canada, and Australia markets with a data-driven experimentation framework (2-3 weekly tests) with 30-40% success rate
• Onboarded 2,000+ global accountants in 12 months [Case study]
• Generated 4.2x ROAS at $19 per SQL, managing $500K of paid campaigns across 3 channels: Google Ads, LinkedIn Ads, and sponsored emails
• Cut customer acquisition costs by 20%, running B2B acquisition largely solo and mentoring 1-2 growth hires
• Drove 300+ qualified accountant leads from industry events and speaking slots, converting at 15% to paying clients
• Launched a Crypto Academy featuring AI avatars to improve product adoption and retention

parcelLab · B2B SaaS · London, UK

Reported to the CMO

• Promoted into global growth leadership, directing international strategy and scaling teams into the European and US markets, and running the test that ruled the Middle East out
• Led growth teams across 3 markets, developing specialists in acquisition, retention, and analytics
• Ran enterprise ABM programs (one-to-one, one-to-few, one-to-many) that lifted average deal size by 34%
• Grew revenue 13% while cutting cost per qualified lead by 30%
• Provided the growth metrics and positioning behind a $112M Series C

parcelLab · B2B SaaS · London, UK

Reported to the COO and Head of Sales (Northern Europe)

• First growth hire in the UK, building the growth function behind parcelLab's Series B
• Drove a 125% increase in conversion rates through B2B demand generation across Google, LinkedIn, and Meta, generating 60% of the sales pipeline
• Sourced 5 enterprise wins worth $2M+ in new business through a strategic ABM program [Case study]
• Directed the creative for a personalised video campaign: 2,000 individually rendered videos carrying each recipient's name, company logo and job title on-screen, delivered behind a QR code and wired to alert sales the moment one was watched
• Tripled lead generation efficiency while cutting cost per lead by 40% with data enrichment and automated outreach [Case study]
• Implemented HubSpot marketing automation, cutting the sales cycle by 15%

Quiqup · Delivery & E-commerce · London, UK

Reported to the Head of Marketing

• Led digital marketing strategy supporting a $26M Series B, running agencies and performance marketing campaigns
• Improved organic keyword rankings by 30% through a technical SEO strategy run with agency partners
• Managed the website rebrand and migration to a headless CMS while preserving SEO value and site performance