Experience & Skills

ai71 · Enterprise & Government AI · Abu Dhabi, UAE

Reports to the Chief AI Advisory and Business Officer, Director of Marketing, and Director of Commercial

• Supported the commercial team that reached 92% of its annual revenue target by mid-year
• Grew branded search demand roughly 3x and inbound enquiries about 2.5x since joining
• Own GTM strategy, website launch (CRO and SEO with AIO), paid media, and marketing operations (MarTech) end to end, directing a seven-figure budget and four agencies, a full-time contract designer, and leading cross-functional delivery across events and product marketing
• Automated about 70% of the day-to-day growth work with agents and automations: rebuilt marketing on an agentic operating model, shifting from manual execution to designing the systems that run it, and doing in-house what would otherwise need agencies or added headcount
• Cut around $300K a year in agency costs, in-housing website, SEO, design, and social on self-built systems, and keeping agencies only for specialist work like film production
• Surfaced 400+ inbound enquiries the business was receiving but not tracking, filtered out spam, and routed the legitimate opportunities to the commercial team
• Built account-based marketing and outreach systems for top accounts: target selection, messaging, and coordinated LinkedIn, email, and custom campaigns
• Led the LinkedIn campaign that grew the company page to 100K followers, and built a repeatable social content system
• Built revenue operations in HubSpot: lifecycle and pipeline architecture, lead routing, and CRM data-quality apps
• Built custom AI dashboards for pipeline and performance visibility, with Looker Studio and Supermetrics for cross-channel reporting
• Built an AI system that monitors government partnership activity across countries from public data, alerting the commercial team in real time to act on new opportunities
• Supported go-to-market for flagship product launches, including SuperHive and Ask
• Delivered marketing for 7+ events including GITEX 2025, TechCrunch Disrupt, and Adopt AI Paris
• Delivered a repeatable sales enablement library the sales team uses in-deal: one-pagers, customer case studies, demo and promo videos, and templated sequences
• Drove the company rebrand across marketing surfaces: refreshed positioning and messaging, and rebuilt the website and collateral around the new identity

Growth Ninja Group · B2B Growth & AI · United Arab Emirates

Worked directly with founders, CEOs, and CMOs

• Led a delivery team of 3, plus 5 freelancers and agency partners, across 30+ AI automation and GTM engagements, 10+ of them major, spanning B2B SaaS, e-commerce, crypto, real estate, and medical
• Built an outbound automation system that generated and closed a $3M client deal
• Implemented an AI-powered CRM with omnichannel follow-up (email, WhatsApp, voice agents), cutting response time by 95% and sales cycles by 28%
• Launched a beauty marketplace in 3 months, growing it from zero to 150+ keywords ranked in the top 10 and domain authority 20, with a full Dubai GTM strategy and 10+ monetization channels
• Generated 23K+ qualified leads through AI-driven outbound automation
• Built GTM v2, a modular AI-powered system to automate B2B outreach, personalization, retargeting, and ABM at scale
• Drove a 35% lift in conversion rates and a 20% cut in operational costs through AI-powered predictive analytics
• Implemented and ran CRM and automation stacks including HubSpot, Salesforce, GoHighLevel, and ActiveCampaign across engagements

Phoenix Group · Crypto & Blockchain · United Arab Emirates

Reported to the Chief Sales Officer and CEO

• Joined pre-IPO to lead growth strategy and digitally transform the marketing function, for a $370M raise at a $3.3B valuation
• Ran the retail-investor campaign that closed 180x oversubscribed, securing 40+ media placements
• Directed the corporate rebrand and launched the new website in 11 days ahead of the public listing
• Shipped the UAE's first cloud mining platform with iOS/Android apps in 5 weeks, with dynamic pricing, FIAT + USDT payments, and a live BTC ROI calculator
• Led a cross-functional team of 7 across marketing, sales, and product
• Supported the launch of the $FAH token (ERC-20) for the luxury auction platform
• Built educational webinar funnels with automated nurturing and sales-enabled onboarding for a product launch at $3K AOV
• Formed partnerships with leading crypto hardware brands, enabling same-day delivery and first-page SEO rankings

Quiqup · Delivery & E-commerce · United Arab Emirates

Reported to the CEO and VP of Product

• Returned to Quiqup to launch the marketing/growth department and establish strategic direction for the transformation from delivery service to post-purchase and e-commerce fulfillment platform
• Increased inbound sales opportunities by 67% through Google Ads optimization and website conversion work
• Implemented an ABM framework that accelerated B2B pipeline velocity by 35%, and supported leadership with an investment pitch deck
• Ran weekly experimentation sprints that improved core KPIs (CAC, conversion, ARPA) by 25%
• Secured top-3 rankings for 11 high-intent keywords, driving 40%+ more organic leads
• Built the self-serve platform and multichannel foundation for a planned Saudi Arabia expansion

Koinly · Crypto Tax SaaS · London, UK

Reported to the CMO

• Led global B2B growth strategy across USA, UK, Canada, and Australia markets with a data-driven experimentation framework (2-3 weekly tests) with 30-40% success rate
• Onboarded 2,000+ global accountants in 12 months
• Generated 4.2x ROAS at $19 per SQL, managing a $500K budget across Google Ads, LinkedIn Ads, and sponsored emails
• Cut customer acquisition costs by 20%, running B2B acquisition largely solo and mentoring 1-2 growth hires
• Drove 300+ qualified accountant leads from industry events and speaking slots, converting at 15% to paying clients
• Launched a Crypto Academy featuring AI avatars to improve product adoption and retention

parcelLab · B2B SaaS · London, UK

Reported to the CMO

• Promoted to lead global growth, directing international strategy and team expansion into European, US, and Middle Eastern markets
• Led growth teams across 3 markets, developing specialists in acquisition, retention, and analytics
• Ran enterprise ABM (one-to-one, one-to-few, one-to-many) that lifted average deal size by 34%
• Grew revenue 13% while cutting cost per qualified lead by 30%
• Provided the growth metrics and positioning behind a $112M Series C

Quiqup · Delivery & E-commerce · London, UK

Reported to the Head of Marketing

• Led digital marketing supporting a $26M Series B, running agencies and performance marketing campaigns
• Improved organic keyword rankings by 30% through a technical SEO strategy run with agency partners
• Managed the website rebrand and migration to a headless CMS while preserving SEO value and site performance