Experience & Skills
10+ years accelerating revenue across B2B, SaaS, FinTech, and Blockchain in the UAE/GCC. Now applying AI and automation to drive faster results.
United Arab Emirateshello@donatassimkus.com
Career Timeline
GTM & Growth
Jul 2025 – Present
ai71 · Abu Dhabi, UAE
- Led growth marketing across the website launch (CRO and SEO with AIO), paid media, and marketing operations (MarTech)
- Built cross-channel reporting layer across LinkedIn Ads, website analytics, SEO, and blended performance data via HubSpot, Looker Studio, and Supermetrics
- Created the GTM strategy, defined outbound and ABM motion (targeting, messaging, and execution playbooks)
- Built sales enablement assets including one-pagers, demo and promo videos, and sales templates
- Supported 7+ events including GITEX 2025, TechCrunch Disrupt, and Adopt AI Paris
- Led campaign to reach 100K followers on LinkedIn and built a repeatable social content system
- Created custom martech tools and built automation to monitor the UAE's strategic partnership activity across countries
Strategic Growth Consultant
Jul 2024 – Jul 2025
Growth Ninja Group · United Arab Emirates
- Led growth initiatives delivering strategic GTM consulting and implementing AI-powered sales and marketing automation systems for UAE/GCC startups and enterprises
- Transformed revenue operations across diverse sectors (B2B, SaaS, e-commerce, crypto, tech, fashion, real estate, and medical)
- Built GTM v2, a modular AI-powered system to automate B2B outreach, personalization, retargeting, and ABM at scale
- Supported multi-threaded outreach across multiple buyer personas within the same account with tailored messaging in parallel
- Generated 23K+ qualified leads through AI-driven pipeline automation
Head of Growth
May 2023 – Jul 2024
Phoenix Group · United Arab Emirates
- Joined pre-IPO to lead digital transformation and growth strategy, managing a $3.3B IPO campaign with complete corporate rebranding
- Achieved 180x oversubscription from retail investors, resulting in 50% share price increase
- Launched UAE's first cloud mining platform with full GTM strategies that accelerated revenue generation
- Supported the launch of the $FAH token on the ERC-20 blockchain for the luxury auction platform
- Reported to Chief Sales Officer and Chief Executive Officer
Head of Growth
Dec 2022 – May 2023
Quiqup · United Arab Emirates
- Launched the marketing/growth department and established strategic direction for business transformation from delivery service to post-purchase and e-commerce fulfillment platform
- Created and executed critical initiatives ahead of Saudi Arabia's market expansion, including self-serve platform development and multichannel optimization strategy
- Implemented account-based marketing framework and supported leadership with an investment pitch deck
- Reported to Chief Executive Officer and VP of Product
B2B Growth Lead
June 2021 – Dec 2022
Koinly · London, UK
- Led global B2B growth strategy across USA, UK, Canada, and Australia markets with a data-driven experimentation framework (2-3 weekly tests) with 30-40% success rate
- Onboarded 2,000+ global accountants in 12 months through growth experimentation
- Launched a Crypto Academy featuring AI avatars to improve product adoption and retention
- Reported to Chief Marketing Officer
Head of Growth
Feb 2020 – June 2021
parcelLab · London, UK
- Promoted to lead global growth, directing international strategy and team expansion into European, US, and Middle Eastern markets
- Contributed to a successful $112M Series C fundraising through growth metrics and positioning
- Reported to the Chief Marketing Officer
Growth Marketing Manager
Mar 2018 – Feb 2020parcelLab · London, UK
- First growth hire in the UK who led B2B demand generation and ABM initiatives contributing to parcelLab's $26M Series B funding
- Secured 5 enterprise wins worth $2M+ in ARR through a strategic ABM program
- Implemented marketing automation, reducing the sales cycle
Senior Marketing Executive
Jul 2016 – Mar 2018Quiqup · London, UK
- Led digital marketing initiatives supporting $26M Series B fundraising, managing agency relationships and optimizing performance marketing campaigns
- Implemented technical SEO strategy and analytics frameworks, improving keyword rankings
- Reported to Head of Marketing
Education
DIPHE, Business Economics
London Metropolitan University
2014 – 2016
Member of Economics, Bloomberg and Forex Societies
Certifications
CXL: Growth Marketing Certified
LinkedIn Learning: Email Marketing Strategy & Optimization
LinkedIn Learning: Email Marketing Drip Campaigns
LinkedIn Learning: Advanced Product Marketing
HubSpot Academy: Inbound Certificate
LinkedIn Learning: Google Universal Analytics Essential Training
LinkedIn Learning: Google Data Studio for Marketers
LinkedIn Learning: Conversion Copywriting
Agile Marketing Foundation
SEMrush: Technical SEO
SEMrush: Advertising Toolkit
SEO Fundamentals
Google Ads Fundamentals
Inbound Marketing Certificate
Google Analytics Academy
Skills
Growth HackingAI + Marketing ToolsSEM / SEOProcess AutomationDigital MarketingPaid MediaABMCRM + AutomationData + ReportsLead GenerationRapid ExperimentationFunnel Optimization