Experience & Skills
10+ years of B2B growth across AI, SaaS, FinTech, and Crypto: first growth hire, then Head of Growth leading teams across three markets, through Series B, Series C, and a $3.3B IPO. Currently based in UAE/GCC, building AI growth systems that let a lean team run like a full growth and marketing department.
United Arab Emirates
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Career Timeline
GTM & Growth
Jul 2025 to Present
ai71 · Enterprise & Government AI · Abu Dhabi, UAE
- Run the growth marketing function end to end as a department of one: GTM strategy, website launch (CRO and SEO with AIO), paid media, and marketing operations (MarTech)
- Automated about 70% of the day-to-day growth work with agents and automations: rebuilt marketing on an agentic operating model, shifting the role from manual execution to designing the systems that run it
- Own sales operations and pipeline marketing: HubSpot revenue architecture (lifecycle, pipeline stages, lead routing), pipeline reporting, and CRM data quality
- Built cross-channel reporting layer across LinkedIn Ads, website analytics, SEO, and blended performance data via HubSpot, Looker Studio, and Supermetrics
- Defined the outbound and ABM motion: targeting, messaging, and execution playbooks
- Built sales enablement assets including one-pagers, customer case studies, demo and promo videos, and sales templates
- Delivered marketing for 7+ events including GITEX 2025, TechCrunch Disrupt, and Adopt AI Paris
- Led the LinkedIn campaign that grew the company page to 100K followers, and built a repeatable social content system
- Built AI-powered internal tools for revenue operations: pipeline dashboards, lead-review and CRM data-quality apps, and an automation monitoring the UAE's strategic partnership activity across countries
Growth and AI Automation Consultant
Jul 2024 to Jul 2025
Growth Ninja Group · Growth & AI Consulting · United Arab Emirates
- Led growth initiatives delivering strategic GTM consulting and implementing AI-powered sales and marketing automation systems for UAE/GCC startups and enterprises
- Launched a beauty marketplace to 3,100+ verified listings in 3 months, with a full Dubai GTM strategy and 10+ monetization channels
- Implemented an AI-powered CRM with omnichannel follow-up (email, WhatsApp, voice agents), cutting response time by 95% and sales cycles by 28%
- Delivered 30+ AI automation projects and 15+ GTM engagements across B2B, SaaS, e-commerce, crypto, real estate, and medical
- Built GTM v2, a modular AI-powered system to automate B2B outreach, personalization, retargeting, and ABM at scale
- Generated 23K+ qualified leads through AI-driven outbound automation
Head of Growth
May 2023 to Jul 2024
Phoenix Group · Crypto & Blockchain · United Arab Emirates
- Joined pre-IPO to lead digital transformation and growth strategy, running the marketing campaign for the IPO, a $370M raise at a $3.3B valuation, with complete corporate rebranding
- Ran the retail-investor campaign for an IPO that closed 180x oversubscribed, securing 40+ media placements
- Directed the IPO rebrand and launched the new corporate website in 11 days, supporting the public offering
- Shipped the UAE's first cloud mining platform with iOS/Android apps in 5 weeks, with dynamic pricing, FIAT + USDT payments, and a live BTC ROI calculator
- Supported the launch of the $FAH token (ERC-20) for the luxury auction platform
- Led a cross-functional team of 7 across marketing, sales, and product
- Reported to Chief Sales Officer and Chief Executive Officer
Head of Growth · Contract
Dec 2022 to May 2023
Quiqup · Delivery & E-commerce · United Arab Emirates
- Returned to Quiqup to launch the marketing/growth department and establish strategic direction for the transformation from delivery service to post-purchase and e-commerce fulfillment platform
- Created and executed critical initiatives ahead of Saudi Arabia's market expansion, including self-serve platform development and multichannel optimization strategy
- Increased inbound sales opportunities by 67% through Google Ads optimization and website conversion work
- Implemented an ABM framework that accelerated B2B pipeline velocity by 35%, and supported leadership with an investment pitch deck
- Ran weekly experimentation sprints that improved core KPIs (CAC, conversion, ARPA) by 25%
- Secured top-3 rankings for 11 high-intent keywords, driving 40%+ more organic leads
- Reported to Chief Executive Officer and VP of Product
B2B Growth Lead
Jun 2021 to Dec 2022
Koinly · Crypto Tax SaaS · London, UK
- Led global B2B growth strategy across USA, UK, Canada, and Australia markets with a data-driven experimentation framework (2-3 weekly tests) with 30-40% success rate
- Onboarded 2,000+ global accountants in 12 months through growth experimentation
- Generated 4.2x ROAS at $19 per SQL, managing a $500K budget across Google Ads, LinkedIn Ads, and sponsored emails
- Established and mentored a growth team focused on B2B acquisition, cutting customer acquisition costs by 20%
- Drove 300+ qualified accountant leads from industry events and speaking slots, converting at 15% to paying clients
- Launched a Crypto Academy featuring AI avatars to improve product adoption and retention
- Reported to Chief Marketing Officer
Head of Growth
Feb 2020 to Jun 2021
parcelLab · B2B SaaS · London, UK
- Promoted to lead global growth, directing international strategy and team expansion into European, US, and Middle Eastern markets
- Led growth teams across 3 markets, developing specialists in acquisition, retention, and analytics
- Ran enterprise ABM (one-to-one, one-to-few, one-to-many) that lifted average deal size by 34%
- Grew revenue 13% across European, US, and Middle Eastern expansion while cutting cost per qualified lead by 30%
- Contributed to a successful $112M Series C fundraising through growth metrics and positioning
- Reported to the Chief Marketing Officer
Growth Marketing Manager
Mar 2018 to Feb 2020 parcelLab · B2B SaaS · London, UK
- First growth hire in the UK who led B2B demand generation and ABM initiatives contributing to parcelLab's Series B funding
- Drove a 125% increase in conversion rates through B2B demand generation across Google, LinkedIn, and Meta, generating 60% of the sales pipeline
- Sourced 5 enterprise wins worth $2M+ in ARR through a strategic ABM program
- Tripled lead generation efficiency while cutting cost per lead by 40% with data enrichment and automated outreach
- Implemented HubSpot marketing automation, cutting the sales cycle by 15%
Senior Marketing Executive
Jul 2016 to Mar 2018 Quiqup · Delivery & E-commerce · London, UK
- Led digital marketing initiatives supporting $26M Series B fundraising, managing agency relationships and optimizing performance marketing campaigns
- Improved organic keyword rankings by 30% through a technical SEO strategy run with agency partners
- Managed the website rebrand and migration to a headless CMS while preserving SEO value and site performance
- Reported to Head of Marketing
Education
Diploma of Higher Education (DipHE), Business Economics
London Metropolitan University
2014 to 2016
Member of Economics, Bloomberg and Forex Societies
Certifications
CXL: Growth Marketing Certified
HubSpot Academy: Inbound Certificate
SEMrush: Technical SEO
SEMrush: Advertising Toolkit
LinkedIn Learning: Advanced Product Marketing
Agile Marketing Foundation
Skills
GTM Strategy Revenue Operations Team Leadership AI Agents & Automation Account-Based Marketing Growth Experimentation Paid Media SEM / SEO Marketing Analytics & Attribution CRM & Lifecycle Automation Capital Markets & IPO Campaigns Demand Generation