Donatas Simkus

Enterprise & Government AI · Abu Dhabi, UAE

• Run the growth marketing function end to end as a department of one: GTM strategy, website launch (CRO and SEO with AIO), paid media, and marketing operations (MarTech)
• Automated about 70% of the day-to-day growth work with agents and automations: rebuilt marketing on an agentic operating model, shifting the role from manual execution to designing the systems that run it
• Own sales operations and pipeline marketing: HubSpot revenue architecture (lifecycle, pipeline stages, lead routing), pipeline reporting, and CRM data quality
• Built cross-channel reporting layer across LinkedIn Ads, website analytics, SEO, and blended performance data via HubSpot, Looker Studio, and Supermetrics
• Defined the outbound and ABM motion: targeting, messaging, and execution playbooks
• Built sales enablement assets including one-pagers, customer case studies, demo and promo videos, and sales templates
• Delivered marketing for 7+ events including GITEX 2025, TechCrunch Disrupt, and Adopt AI Paris
• Led the LinkedIn campaign that grew the company page to 100K followers, and built a repeatable social content system
• Built AI-powered internal tools for revenue operations: pipeline dashboards, lead-review and CRM data-quality apps, and an automation monitoring the UAE's strategic partnership activity across countries

Growth & AI Consulting · United Arab Emirates

• Led growth initiatives delivering strategic GTM consulting and implementing AI-powered sales and marketing automation systems for UAE/GCC startups and enterprises
• Launched a beauty marketplace to 3,100+ verified listings in 3 months, with a full Dubai GTM strategy and 10+ monetization channels
• Implemented an AI-powered CRM with omnichannel follow-up (email, WhatsApp, voice agents), cutting response time by 95% and sales cycles by 28%
• Delivered 30+ AI automation projects and 15+ GTM engagements across B2B, SaaS, e-commerce, crypto, real estate, and medical
• Built GTM v2, a modular AI-powered system to automate B2B outreach, personalization, retargeting, and ABM at scale
• Generated 23K+ qualified leads through AI-driven outbound automation
• Drove a 35% lift in conversion rates and a 20% cut in operational costs through AI-powered predictive analytics
• Implemented and ran CRM and automation stacks including HubSpot, Salesforce, GoHighLevel, and ActiveCampaign across engagements

Crypto & Blockchain · United Arab Emirates

• Joined pre-IPO to lead digital transformation and growth strategy, running the marketing campaign for the IPO, a $370M raise at a $3.3B valuation, with complete corporate rebranding
• Ran the retail-investor campaign for an IPO that closed 180x oversubscribed, securing 40+ media placements
• Directed the IPO rebrand and launched the new corporate website in 11 days, supporting the public offering
• Shipped the UAE's first cloud mining platform with iOS/Android apps in 5 weeks, with dynamic pricing, FIAT + USDT payments, and a live BTC ROI calculator
• Supported the launch of the $FAH token (ERC-20) for the luxury auction platform
• Led a cross-functional team of 7 across marketing, sales, and product
• Reported to Chief Sales Officer and Chief Executive Officer
• Built educational webinar funnels with automated nurturing and sales-enabled onboarding for a product launch at $3K AOV
• Formed partnerships with leading crypto hardware brands, enabling same-day delivery and first-page SEO rankings

Delivery & E-commerce · United Arab Emirates

• Returned to Quiqup to launch the marketing/growth department and establish strategic direction for the transformation from delivery service to post-purchase and e-commerce fulfillment platform
• Created and executed critical initiatives ahead of Saudi Arabia's market expansion, including self-serve platform development and multichannel optimization strategy
• Increased inbound sales opportunities by 67% through Google Ads optimization and website conversion work
• Implemented an ABM framework that accelerated B2B pipeline velocity by 35%, and supported leadership with an investment pitch deck
• Ran weekly experimentation sprints that improved core KPIs (CAC, conversion, ARPA) by 25%
• Secured top-3 rankings for 11 high-intent keywords, driving 40%+ more organic leads
• Reported to Chief Executive Officer and VP of Product

Crypto Tax SaaS · London, UK

• Led global B2B growth strategy across USA, UK, Canada, and Australia markets with a data-driven experimentation framework (2-3 weekly tests) with 30-40% success rate
• Onboarded 2,000+ global accountants in 12 months through growth experimentation
• Generated 4.2x ROAS at $19 per SQL, managing a $500K budget across Google Ads, LinkedIn Ads, and sponsored emails
• Established and mentored a growth team focused on B2B acquisition, cutting customer acquisition costs by 20%
• Drove 300+ qualified accountant leads from industry events and speaking slots, converting at 15% to paying clients
• Launched a Crypto Academy featuring AI avatars to improve product adoption and retention
• Reported to Chief Marketing Officer

B2B SaaS · London, UK

• Promoted to lead global growth, directing international strategy and team expansion into European, US, and Middle Eastern markets
• Led growth teams across 3 markets, developing specialists in acquisition, retention, and analytics
• Ran enterprise ABM (one-to-one, one-to-few, one-to-many) that lifted average deal size by 34%
• Grew revenue 13% across European, US, and Middle Eastern expansion while cutting cost per qualified lead by 30%
• Contributed to a successful $112M Series C fundraising through growth metrics and positioning
• Reported to the Chief Marketing Officer

B2B SaaS · London, UK

• First growth hire in the UK who led B2B demand generation and ABM initiatives contributing to parcelLab's Series B funding
• Drove a 125% increase in conversion rates through B2B demand generation across Google, LinkedIn, and Meta, generating 60% of the sales pipeline
• Sourced 5 enterprise wins worth $2M+ in ARR through a strategic ABM program
• Tripled lead generation efficiency while cutting cost per lead by 40% with data enrichment and automated outreach
• Implemented HubSpot marketing automation, cutting the sales cycle by 15%

Delivery & E-commerce · London, UK

• Led digital marketing initiatives supporting $26M Series B fundraising, managing agency relationships and optimizing performance marketing campaigns
• Improved organic keyword rankings by 30% through a technical SEO strategy run with agency partners
• Managed the website rebrand and migration to a headless CMS while preserving SEO value and site performance
• Reported to Head of Marketing