Donatas Simkus, Growth Marketing and AI
I'm Donatas Simkus.
Building Growth Systems with AI
10+ years of B2B growth across AI, SaaS, FinTech, and Crypto, now built into agents and automations that let a lean team run like a full growth and marketing department.
My AI growth team
A busy day, sped up83 AI agents in 10 teams. I set the priorities and a lead agent routes the work. It asks me before anything is sent, paid or deleted.
Content13
SEO5
Blog3
Growth9
Sales5
Helpers14
On call
The core
Donatas
Assigning
Claude
Lead agent
Routines12
Next 1:10 AM
Product & UX8
Build8
BizOps6
Playbooks6
Back office20
1
agent at work
09:05 AM
I assigned Team priorities
Team dispatcher › Head of growth › SEO strategist › Sales manager › Web designer
This week's priorities split across the teams, each with an owner and a date.
Today: 1 assigned · 10 on autopilot · 0 reviewed
MemoryRead before every reply
Reading: 1 memory and its links
- Decisions
- 332
- Lessons
- 1,617
- Things in the map
- 2,559
- Links
- 7,689
The real map with names removed: its 900 most connected things.
LibraryLearned from others
Looking up for: a job on the floor
- Books, talks, videos
- 11,501
- Growth playbooks
- 3,913
- Courses
- 312
Every tactic is tagged with who said it.
RulebookHow the agents work
- Nothing is sent, paid or deleted without my yes
- Every number is checked against its source
- Every change is checked on the live page
- Private names stay off public pages
- Keys and passwords never go into code
Checking: a job on the floor
- Rules always on
- 12
- Playbooks
- 13
- Skill rulebooks
- 58
My corrections become checks that run every time.
Start Here
Three ways in: the frameworks I run, the AI systems you can take, and the tools I built. Go straight to what you need.
Playbooks
The frameworks I actually run: a growth-hacking system, an ABM and outbound engine, an AI automation stack, and SEO built for Claude Code. Steal the thinking behind the results.
Read the playbooksAI Skills
The AI skills I run, made portable. Copy the ready ones into your own setup, or paste a blueprint and your AI builds the rest. Start with the inbox organizer.
Copy an AI skillTools
Free Chrome extensions and utilities I built to take the repetitive work out of growth. Install one and use it today.
Browse the toolsThe Work, in Numbers
A decade of B2B growth across AI, SaaS, FinTech, and Crypto.
$3.3B
IPO Campaign Led
Led the marketing campaign for Phoenix Group's $3.3B IPO; the offer closed 180x oversubscribed with retail investors.
180x
IPO Oversubscription
Phoenix Group's IPO saw 180x oversubscription from retail investors.
$138M+
Funding Supported
Part of growth through Series B and C funding rounds totalling $138M+ across multiple startups.
2,000+
Clients Onboarded
Onboarded 2,000+ global accountants in 12 months at Koinly through growth experimentation.
$2M+
New Business from ABM
Sourced 5 enterprise wins worth $2M+ in new business through a strategic ABM program at parcelLab.
The Story behind the Numbers
The case studies, the full career record, and how I work.
What the People I Worked with Said
From the founders, CMOs, and operators I've worked with.
AI-synthesized from all 50+ LinkedIn recommendations, 2018 to 2026. Three themes repeat across a decade, five companies, and every seniority level:
-
1. Builds fast, especially with AI.
"Sophisticated AI automations, workflows, and systems faster than I thought possible" (Nico Fernando). "Robust, AI-driven pipelines... one of the most impressive growth plans I've seen" (Raj Vaswani).
-
2. Connects the technical and the commercial.
"Thinks holistically about product, market, and business, not marketing in isolation" (Raj Vaswani). "Connect technical details with broader business goals" (Muhammad Rehan).
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3. A low-ego leader people learn from.
"Low ego, very thoughtful and a pleasure to lead" (Sachin Pabari, who hired him). "Empowering them to make decisions and grow... always gave credit where credit was due" (Juan Sanz).
"… What sets him apart is his range: he's a strategic thinker who sees the bigger picture, and he holds the business goals, and the people and relationships behind them in view at the same time. That combination made him a pleasure to collaborate with and someone I'd happily work alongside again."
Shana Doherty
Media & Advertising Strategy, ai71
"Donatas joined the ai71 website project halfway through and quickly became the person moving it forward. He gave clear, specific direction, made decisions rather than deferring them, and kept things going when the project got complicated. He is very good at taking something complex mid-flight and landing it."
Glenn Garriock
Partner, Garriock & Co.
"… While he may not call himself an engineer, I've seen him create incredibly sophisticated AI automations, workflows, and systems faster than I thought possible. On top of that, he's collaborative, generous with his time, and someone every cross-functional team wants to work with. Any organization would be lucky to have him."
Nico Fernando
Product Marketing & Commercial GTM, ai71
"… He is an AI wizard in the truest sense, and our whole team learned from what he built. Resourceful, collaborative, and the kind of person you are glad to have around."
Sasha Mnayyar
Client Solutions, ai71
"I had the pleasure of working closely with Donatas on a complex construction AI platform, and he is one of the sharpest growth and marketing professionals I've worked with. His ability to quickly grasp deep-tech products across industries and translate them into clear, effective GTM strategies is exceptional. Donatas thinks holistically about product, market, and business, not marketing in isolation. He brings strong strategic clarity, moves fast, and consistently adds value beyond his scope. His ability to build robust, AI-driven pipelines for lead generation and awareness was one of the most impressive growth plans I've seen. Any team would benefit from having him lead growth and marketing initiatives."
Ar. Raj Vaswani
AI Product Manager, ai71
"I didn't have the opportunity to work with Donatas for long, but even in a short span, his impact was unmistakable. He brought a rare combination of strategic clarity and executional precision to every conversation, distilling complex growth challenges into clear, actionable priorities. His knowledge of B2B SaaS, AI, and crypto is matched by a deep understanding of GTM strategy and data-driven marketing. Donatas doesn't just talk growth, he builds it, scales it, and optimizes it with a calm confidence that sets him apart. A real asset to any team or venture lucky enough to have him onboard."
Cathal Burke
Marketing Director, Cypher Capital
"Donatas is a talented and ambitious Growth Marketer and an invaluable member of any team. He has the ability to fine-tune a campaign to perfection. He is an intelligent, results driven professional who really takes ownership of any project that comes his way. His work ethic is second to none and he is an absolute pleasure to work with."
Sarah Aird-Mash
Interim CMO, Koinly
"I had the pleasure of working with Donatas for nearly 3 years at parcelLab. Donatas, or Donni as we fondly call him, has truly developed into an exceptional growth hacker, thanks to his relentless drive and passion for the industry. When Donni first joined parcelLab, he demonstrated an insatiable curiosity for all things growth. He dove headfirst into various projects and was never afraid to experiment, which allowed him to gain hands-on experience in different aspects of growth. During his time at parcelLab, I have seen Donni grow in his role as the Head of Growth. He has developed a deep understanding of growth marketing and has become an expert in using data-driven strategies to achieve desired outcomes. He consistently pushes the boundaries of what is possible and identifies new opportunities to drive growth."
Anton Eder
Founder & COO, parcelLab
"… The Growth experiments were executed flawlessly and the reporting on the success/learnings of these experiments was superb. This allowed us to iterate super fast and really deliver on our objectives or course correct. He has incredible 360 knowledge on Growth and Marketing and became a resource to many on the B2B and B2C side for new initiatives. On top of all of this, he is low ego, very thoughtful and a pleasure to lead."
Sachin Pabari
VP of Commercial & Operations, Koinly
"… What sets him apart is his range: he's a strategic thinker who sees the bigger picture, and he holds the business goals, and the people and relationships behind them in view at the same time. That combination made him a pleasure to collaborate with and someone I'd happily work alongside again."
Shana Doherty
Media & Advertising Strategy, ai71
"Donatas joined the ai71 website project halfway through and quickly became the person moving it forward. He gave clear, specific direction, made decisions rather than deferring them, and kept things going when the project got complicated. He is very good at taking something complex mid-flight and landing it."
Glenn Garriock
Partner, Garriock & Co.
"… While he may not call himself an engineer, I've seen him create incredibly sophisticated AI automations, workflows, and systems faster than I thought possible. On top of that, he's collaborative, generous with his time, and someone every cross-functional team wants to work with. Any organization would be lucky to have him."
Nico Fernando
Product Marketing & Commercial GTM, ai71
"… He is an AI wizard in the truest sense, and our whole team learned from what he built. Resourceful, collaborative, and the kind of person you are glad to have around."
Sasha Mnayyar
Client Solutions, ai71
"I had the pleasure of working closely with Donatas on a complex construction AI platform, and he is one of the sharpest growth and marketing professionals I've worked with. His ability to quickly grasp deep-tech products across industries and translate them into clear, effective GTM strategies is exceptional. Donatas thinks holistically about product, market, and business, not marketing in isolation. He brings strong strategic clarity, moves fast, and consistently adds value beyond his scope. His ability to build robust, AI-driven pipelines for lead generation and awareness was one of the most impressive growth plans I've seen. Any team would benefit from having him lead growth and marketing initiatives."
Ar. Raj Vaswani
AI Product Manager, ai71
"I didn't have the opportunity to work with Donatas for long, but even in a short span, his impact was unmistakable. He brought a rare combination of strategic clarity and executional precision to every conversation, distilling complex growth challenges into clear, actionable priorities. His knowledge of B2B SaaS, AI, and crypto is matched by a deep understanding of GTM strategy and data-driven marketing. Donatas doesn't just talk growth, he builds it, scales it, and optimizes it with a calm confidence that sets him apart. A real asset to any team or venture lucky enough to have him onboard."
Cathal Burke
Marketing Director, Cypher Capital
"Donatas is a talented and ambitious Growth Marketer and an invaluable member of any team. He has the ability to fine-tune a campaign to perfection. He is an intelligent, results driven professional who really takes ownership of any project that comes his way. His work ethic is second to none and he is an absolute pleasure to work with."
Sarah Aird-Mash
Interim CMO, Koinly
"I had the pleasure of working with Donatas for nearly 3 years at parcelLab. Donatas, or Donni as we fondly call him, has truly developed into an exceptional growth hacker, thanks to his relentless drive and passion for the industry. When Donni first joined parcelLab, he demonstrated an insatiable curiosity for all things growth. He dove headfirst into various projects and was never afraid to experiment, which allowed him to gain hands-on experience in different aspects of growth. During his time at parcelLab, I have seen Donni grow in his role as the Head of Growth. He has developed a deep understanding of growth marketing and has become an expert in using data-driven strategies to achieve desired outcomes. He consistently pushes the boundaries of what is possible and identifies new opportunities to drive growth."
Anton Eder
Founder & COO, parcelLab
"… The Growth experiments were executed flawlessly and the reporting on the success/learnings of these experiments was superb. This allowed us to iterate super fast and really deliver on our objectives or course correct. He has incredible 360 knowledge on Growth and Marketing and became a resource to many on the B2B and B2C side for new initiatives. On top of all of this, he is low ego, very thoughtful and a pleasure to lead."
Sachin Pabari
VP of Commercial & Operations, Koinly
"… What sets him apart is his range: he's a strategic thinker who sees the bigger picture, and he holds the business goals, and the people and relationships behind them in view at the same time. That combination made him a pleasure to collaborate with and someone I'd happily work alongside again."
Shana Doherty
Media & Advertising Strategy, ai71
"Donatas joined the ai71 website project halfway through and quickly became the person moving it forward. He gave clear, specific direction, made decisions rather than deferring them, and kept things going when the project got complicated. He is very good at taking something complex mid-flight and landing it."
Glenn Garriock
Partner, Garriock & Co.
"… While he may not call himself an engineer, I've seen him create incredibly sophisticated AI automations, workflows, and systems faster than I thought possible. On top of that, he's collaborative, generous with his time, and someone every cross-functional team wants to work with. Any organization would be lucky to have him."
Nico Fernando
Product Marketing & Commercial GTM, ai71
"… He is an AI wizard in the truest sense, and our whole team learned from what he built. Resourceful, collaborative, and the kind of person you are glad to have around."
Sasha Mnayyar
Client Solutions, ai71
"I had the pleasure of working closely with Donatas on a complex construction AI platform, and he is one of the sharpest growth and marketing professionals I've worked with. His ability to quickly grasp deep-tech products across industries and translate them into clear, effective GTM strategies is exceptional. Donatas thinks holistically about product, market, and business, not marketing in isolation. He brings strong strategic clarity, moves fast, and consistently adds value beyond his scope. His ability to build robust, AI-driven pipelines for lead generation and awareness was one of the most impressive growth plans I've seen. Any team would benefit from having him lead growth and marketing initiatives."
Ar. Raj Vaswani
AI Product Manager, ai71
"I didn't have the opportunity to work with Donatas for long, but even in a short span, his impact was unmistakable. He brought a rare combination of strategic clarity and executional precision to every conversation, distilling complex growth challenges into clear, actionable priorities. His knowledge of B2B SaaS, AI, and crypto is matched by a deep understanding of GTM strategy and data-driven marketing. Donatas doesn't just talk growth, he builds it, scales it, and optimizes it with a calm confidence that sets him apart. A real asset to any team or venture lucky enough to have him onboard."
Cathal Burke
Marketing Director, Cypher Capital
"Donatas is a talented and ambitious Growth Marketer and an invaluable member of any team. He has the ability to fine-tune a campaign to perfection. He is an intelligent, results driven professional who really takes ownership of any project that comes his way. His work ethic is second to none and he is an absolute pleasure to work with."
Sarah Aird-Mash
Interim CMO, Koinly
"I had the pleasure of working with Donatas for nearly 3 years at parcelLab. Donatas, or Donni as we fondly call him, has truly developed into an exceptional growth hacker, thanks to his relentless drive and passion for the industry. When Donni first joined parcelLab, he demonstrated an insatiable curiosity for all things growth. He dove headfirst into various projects and was never afraid to experiment, which allowed him to gain hands-on experience in different aspects of growth. During his time at parcelLab, I have seen Donni grow in his role as the Head of Growth. He has developed a deep understanding of growth marketing and has become an expert in using data-driven strategies to achieve desired outcomes. He consistently pushes the boundaries of what is possible and identifies new opportunities to drive growth."
Anton Eder
Founder & COO, parcelLab
"… The Growth experiments were executed flawlessly and the reporting on the success/learnings of these experiments was superb. This allowed us to iterate super fast and really deliver on our objectives or course correct. He has incredible 360 knowledge on Growth and Marketing and became a resource to many on the B2B and B2C side for new initiatives. On top of all of this, he is low ego, very thoughtful and a pleasure to lead."
Sachin Pabari
VP of Commercial & Operations, Koinly
9 of 59 recommendations. Verify on LinkedIn
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