First 1,000 Customers
Growth Tactics Library
A growth library I curated: how companies got their first 1,000 customers, each broken down with its sources and my take on how I'd run the play today.
I'm rebuilding this library with new research from first-hand sources. These breakdowns are live now, and the rest return soon.
Hotmail
Turn every email into an ad
Dollar Shave Club
Launch with one viral video
Robinhood
Referrals moved you up the line
Superhuman
Onboard every customer personally
Buffer
Write for other people's blogs
One campus at a time
Tesla
Turn your first buyers into ambassadors
Substack
Build the product around one user
Figma
Launch unfinished, build with users
Yelp
Turn reviewers into an elite squad
Glossier
Sell to the audience you built
Clubhouse
Ration access to create demand
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