Evan Spiegel and Bobby Murphy created an app for sending disappearing messages, thereby disrupting the forever content. It was called Picaboo. They marketed it as an app for sexting, but it was still not popular. They tried reaching out to journalists and handing out flyers about their app, but it didn't work.
Spiegel put special care into the logo. He browsed many apps popular at that time, but none had yellow in their logo. He came up with an idea for a little, white ghost on a yellow background to refer to the feature of disappearing messages. He drew the Picaboo logo on his computer.
They changed the name to Snapchat because people might have mistaken Picaboo for other apps on AppStore. They targeted young people. Murphy learned iOS and coded Snapchat for it. At first, Snapchat's user count was 127. Those were all the founders' friends.
Later, Spiegel's mother told her niece about the app. The girl was a high school student and spread the word. Snapchat became a cool app for sending disappearing cheat notes for exams, and its popularity boomed.
The app grew from 127 users to 30k in 2 months.
