Solve competitor problems

WordPress

Create something on top of others' work

WordPress logo – Growth Tactics case study

WordPress started as a tool for creating blogs. It was built on the code of B2/cafelog, a popular, yet simple blogging tool. B2/cafelog went down without any explanation from its creator.

WordPress blogging platform origins
WordPress was built on top of the abandoned B2/cafelog blogging tool

One of the B2/cafelog's users, Matt Mullenweg, decided to come up with something new and better. He was a programmer, so designing such a tool was a piece of cake for him. When Mike Little saw Mullenweg's post about his plans, he joined him.

Matt and Mike have been working on WordPress and talked about it on cafelog.com while still working on it. They kept the community updated with their progress. Michel Valdrighi, b2/cafelog's creator also wrote about the guys' work before he decided to disappear.

WordPress community and development progress
Matt and Mike kept the B2/cafelog community updated as they built WordPress

WordPress 1.0 was just as simple as B2/cafelog, but had a few more cool features that made it stand out. For example, it had better UX, more attractive templates, and various style pages.

WordPress 1.0 features and templates
WordPress 1.0 stood out with better UX and more attractive templates