Solve big enough problems

YouTube

Pivot and piggybacking on MySpace

YouTube logo – Growth Tactics case study

Chad Hurley, Steve Chen, and Jawed Karim, the Youtube founders, had all been former PayPal employees.

YouTube started as a platform for sharing videos for dating purposes. They wanted to share a video, but they couldn't find an appropriate place for it on the Internet. A dating YouTube wasn't popular. People started uploading amateur videos about other stuff, not related to dating.

The founders listened to their users and transformed YouTube into the all-kind free, video-sharing platform where each video had its own unique link. Back then, online video was quite buggy. Youtube solved this problem by introducing a flash-based, one-click videos.

YouTube's early platform and video sharing interface
YouTube pivoted from a dating video site to the world's largest video platform

YouTube got their first users by piggybacking on Myspace. Musicians on Myspace (the main Myspace's user base) wanted to show their music videos. YouTube provided a solution to that.