Creating a platform for an already existing niche

OnlyFans

Use a previous experience

Source: ProductHunt
OnlyFans logo – Growth Tactics case study

OnlyFans - pay a subscription fee to get access to the exclusive content of your idols (celebrities, stars). The founder, Tim Stokely, observed a trend in a demand for adult content on platforms such as Reddit, Instagram, and Snapchat. Adult industry performers were selling X-rated stuff illegally there.

Tim got a loan from his father to found OnlyFans.com. He also helped Tim with his earlier startup, Customs4U. It was a website with custom videos on demand. First OnlyFans creators came to the platform from Customs4U. Stokely reached out to (through social media) porn influencers and encouraged them to move to OnlvFans.

OnlyFans creator platform
OnlyFans leveraged Customs4U creators and social media outreach to build its initial user base